The Social Intranet in the City of Hørsholm
The City of Hørsholm’s 1,700 employees have gotten an active social intranet, which strengthens culture and professional competency
FROM ARCHIVE INTRANET TO SOCIAL INTRANET
The City of Hørsholm was an early adapter of a traditional archive intranet, which gave employees access to news and guidelines on payroll and staff policies etc. To strengthen the cross-disciplinary communication, the City chose Oxygen Intranet to add social features to its intranet.
GO WITH “THE FLOW” IN THE CITY
The main hub of the City’s social intranet is The Flow, which is inspired by the news flows of Facebook and LinkedIn. Here, the City’s employees can update their status, comment on the status of other staff members, like posts, and stay up-to-date with posts in both open and closed debates.
PERSONAL PROFILES AND INTERACTION
A simple thing such as photos on employee profiles has gone a long way to put a face on several hundred colleagues throughout the City of Hørsholm. Since Oxygen Intranet was introduced, it has helped open up cross-disciplinary cooperation and build team spirit. As one person put it: You simply recognize more faces in the hallways.
Where you used to be unsure whether people had actually read a post, you can now ask recipients to confirm that they have received the information, and encourage elaboration.
PROS AND CHALLENGES OF THE SOCIAL INTRANET
Communications consultant Troels Wiggers Weinreich and web editor Thomas Petersen have outlined, in an article on Kommunikationsforum, what the introduction of the social intranet has meant to the culture and cooperation between the 1,700 employees of the City of Hørsholm. They list 5 benefits and 5 challenges of the social intranet, which we publish here in an abridged version:
FIVE BENEFITS OF THE SOCIAL INTRANET
- Makes it easier to deliver content.
- Builds enthusiasm.
- Strengthens sense of culture and common identity.
- Creates public problem solving.
- Forges new connections across the organization.
FIVE CHALLENGES OF THE SOCIAL INTRANET
- It takes a lot of work from the moderators, if the social elements are to be put to use.
- Some users find social media silly and a waste of time.
- Make sure you communicate the real usefulness of social media, and avoid buzz words.
- Switching from a traditional archive intranet to an intranet which is driven by employee-added content is a big change in culture.
- Make sure the management is visible and active on the intranet.
Read the full article of The value of social intranet at Kommunikationsforum.